Syrona Health’s first-ever ad is now live on ITV. We’ve been working closely with the creative team at ITV AdVentures Invest, to showcase the SORA by Syrona Health solution focused on Menopause.
As a significant milestone in an individual’s life, menopause can bring about several physical and emotional changes that can be overwhelming. Unfortunately, despite it being a natural process, menopause is still a taboo topic in our society, which means that many struggle with it in silence.
At long last, a new menopause advert went live to air on ITV on Monday 17th April, aiming to raise awareness of the menopause and provide information and support to those going through it. The advert is part of a larger campaign aimed at breaking the stigma around menopause and encouraging people to talk about their experiences openly.
The advert features a diverse group of people of different ages and backgrounds to really highlight that menopause is a process which will affect us all either naturally through the decrease in estrogen or through chemical or surgical means. The ad touches upon common menopause symptoms such as hot flashes, mood swings, and night sweats and the solutions through the SORA by Syrona Health app.
The advert also highlights the importance of seeking medical advice during menopause, as there are several options available to manage the symptoms. It encourages people to track their symptoms, and speak to a health physician through our health chat about any menopause concerns they may have including the different treatments available, such as hormone replacement therapy, which can help alleviate symptoms.
By airing this advert on a popular channel like ITV, it is hoped that more will become aware of the menopause and the support available to them through the SORA app. The advert is a step towards breaking down the stigma around menopause, encouraging people to seek help, and reducing the feelings of isolation and loneliness that many experience during this time.
Chantelle Bell from Syrona Health commented that “the new menopause advert airing on ITV is a positive step towards raising awareness of this natural process and reducing the stigma surrounding it”.
It is hoped that the advert will encourage more people to seek help and support during this challenging time in their lives, and ultimately lead to a more open and supportive society for those going through menopause.